Downtown Henderson takes advantage of promotional window
During Henderson’s Halloween celebration Thursday night, Phil Hart wore a clown suit as he passed out candy to trick-or-treaters and lured customers inside his downtown business, Dataforge.
“This is one of the biggest events that bring people directly into our store,” Hart said.
Children and parents alike took to Garnett Street where more than 40 downtown shops embraced the fall tradition with open doors and free candy.
Thursday night also served as an opportunity for the stores on Garnett Street to promote their business and reach potential customers.
“If we get them inside, we can show them what we have,” Hart said. “It’s a way to advertise.”
While Hart and his colleague gave out candy on the sidewalk, two other Dataforge employees greeted kids and parents inside and showed off the store’s new and refurbished computers and game consoles.
“There is always a cost in advertising,” Hart said of the pounds of candy he purchased for the event. “If we have a handful of these people come back as customers, we will get that money back.”
Deryl Von Williams of the Village Cafe said she spent more than $100 on candy this year, but she doesn’t see it as a loss.
“Eventually, it will bring more customers here,” she said. “It gives us a way to let customers know about our business and we printed fliers especially for the event.”
With thousands of people out on the street, her fliers disappeared in no time.
The Village Cafe has participated in the Halloween event for many years, but there were some new businesses to join the tradition.
For the first time in five years, Bob Pleasants of Down to Earth was a part of the downtown celebration.
As the owner of an herbal nutrition store, Pleasants said he was hesitant to contribute to the huge amounts of sugary treats that kids eat on Halloween.
He caved in and purchased 25 pounds of chocolate for the event, instead of health food.
Pleasants, dressed as the Mad Hatter, said he was willing to participate this year because Henderson’s Halloween is beneficial for the community.
“It gives children a chance to come out to downtown and I think they really enjoy it,” he said.
Angie Hopfer, owner of the Teacher Store, said it is always a fun event that she looks forward to participating in every year.
“It also provides a safe environment for the kids,” Hopfer said.
Dawn Thompson, who attended for the first time this year, brought her two daughters.
“It’s nice for all of the businesses to come together and put on such a great event for the kids,” Thompson said.
(Hannah Faulkner is a job shadow participant with The Dispatch from Kerr-Vance Academy.)
Contact the writers at firstname.lastname@example.org.