Jordan unveils new Hornets logos for next season

Dec. 21, 2013 @ 10:15 PM

The buzz is back in Charlotte.

Bobcats owner Michael Jordan unveiled the new brand identity the Charlotte Hornets will use after this season.

Jordan introduced the team's primary new logo and word mark — as well as eight alternatives — during a halftime ceremony Saturday night, saying "You guys asked and we delivered."

The primary logo features the purple and teal formerly used by the Charlotte Hornets from 1988-2002 with a more aggressive-looking hornet with piercing eyes, a raised antennae, larger wings and pointed stinger. In the logo is a basketball that doubles as the hornet's body with the Hornets wood mark written across it.

The Bobcats officially become the Hornets the day after their final game this season.

"Tonight is a special night," Jordan said.

The event featured former Muggsy Bogues, Rex Chapman, Dell Curry and Kelly Tripucka, all former NBA players who played for the Hornets in Charlotte, as well as a video display with the new logo.

Jordan received permission from the NBA board of directors this year to change the team's name after New Orleans owner Tom Benson vacated the name in favor of the Pelicans. The Hornets were located in Charlotte from 1988-2002 before then-owner George Shinn moved the team to New Orleans.

On the video presentation at halftime, the voiceover began by saying "What once was lost has been willed by you to be found. The legend is our new legacy. Get ready for the buzz to return. Our city. Our colors. Our name. We're all coming home."

The new images can be seen at www.backbuzzcity.com.

The merchandise featuring the new Hornets brand identity will be available for purchase at the Bobcats team store on Jan. 18.

Bobcats COO Fred Whitfield said the team began conducting a Harris interactive poll to seek a name change shortly after Jordan became the team's majority owner in 2010.

Whitfield said there was an enormous amount of time put into the decision to change the name, as well as the logos.

"As we looked at the old logo, we realized we had to refresh it but respect the legacy that was here," Whitfield said "There's more fierceness in the face of this Hornet. And they are very protective of their territory, which is what we want this team to be about."

The Hornets also announced that "Hugo" will officially return to Buzz City as the team's mascot.

"The players were beloved as was the mascot," Whitfield said. "So we're all thrilled to bring Hugo back."

Bobcats chief marketing office Pete Guelli said Jordan was very involved in the name change decision.

"As with any owner, he wanted to be in the process," Guelli said. "And he did know a little bit more than most. But it really was a collaborative effort. He was part of the team that made a decision on which way to go."

Guelli said the new brand identity logo design was collaborative effort between the Bobcats, Nike (Jordan Brand) and the NBA's Global merchandising group.

Burke's 20 points lift Jazz past Bobcats 88-85

CHARLOTTE — Trey Burke scored 10 of his 20 points in the fourth quarter and the Utah Jazz snapped the Charlotte Bobcats' three-game winning streak with an 88-85 victory Saturday night.

Burke hit a 3-pointer with 1:38 left to put his team up by three and added a pair of free throws with 10 seconds remaining.

Gordon Hayward had 12 points and 10 rebounds for the Jazz, who had lost three of their past four games. Derrick Favors added 14 points.

Kemba Walker scored 20 points and Al Jefferson had 19 for the Bobcats, who were playing their fourth game in five nights. The victory would have gotten the Bobcats (13-15) back to .500 on the season.

At halftime, Bobcats owner Michael Jordan unveiled the team's new primary logo for when the team changes names to the Charlotte Hornets after this season.

The Bobcats trailed 81-72 with 6:42 left in the fourth quarter and appeared ready to make a run.

After Gerald Henderson hit a pair of free throws, Jefferson started to come alive, cutting the lead to four with a power move inside, drawing an and-one on Favors.

On the next possession, Jefferson had a one-handed put-back dunk to bring the teal and purple clad fans to their feet and close the gap to 81-79. Jefferson then tied the game at 83 with three minutes left on a dunk off a no-look pass from Walker.

But Burke hit a 3-pointer to put the Jazz back in front.

The Jazz had a chance to extend the lead but Alec Burks threw an alley-oop pass over the head of Haywood and out of bounds on a 3-on-1 fast break with 1:38 remaining. That seemed to trigger a flurry of turnovers on both ends of the court.

With 27 seconds left, Walker beat Burke to the hole on the drive but missed the layup off the glass. Jefferson had two easy chances in front of the rim, but couldn't get the ball over the basket on either try.

The Jazz got the ball and Burke was fouled. The rookie knocked down both free throws with 10 seconds left to push the lead back to three.

Walker and Henderson each had 3-point opportunities on Charlotte's final possession but couldn't connect.

The Bobcats started the week with a win at home Tuesday night against Sacramento and then overcame deficits of 16 points and 20 points on the road to beat Toronto and Detroit.