Paper restarts digital subscription

Apr. 27, 2014 @ 06:46 AM

Monday will mark the return of The Dispatch’s digital subscription service.

Home delivery customers already having utilized free registration on hendersondispatch.com won’t need to make any adjustments in their routines to view content.

“When we changed website hosts late in 2012, we removed the online subscription service,” said Alan Wooten, publisher of The Dispatch. “Our dedicated effort to the community did not change. Readers and advertisers know, day after day throughout the year, we’re the best source around and have been for nearly a century. Our newspaper is about them. It is their newspaper.

“The product we offer daily has great value. We share news and information that is important, useful and interesting. The production of that content is not free. We believe our readers join us in recognizing the value in our staff’s work.”

In relaunching the digital subscription service, a metering feature has been added. Metering allows readers without a subscription to view a limited amount of content in a determined time period. The Dispatch will offer seven articles over 30 days before requiring a subscription.

Home delivery customers with The Dispatch will have access to digital content at no extra charge, but they will need to register online for access.

Access to digital content only, the E-edition without home delivery, will be available but not in the one-day format previously offered.

Customers who had a balance on their accounts in December 2012 when digital only service was suspended will resume their accounts. Those who have not registered since December 2012 will need to register; those who have already registered since and created new user names and passwords should immediately have access.

“First, we want to be a great newspaper,” Wooten said. “That’s our mission. And then, we want to make it better.”