Booze It & Lose It targets illegal driving habits
A campaign to catch drivers who endanger the lives of others through the Labor Day weekend holiday is under way.
Booze It & Lose It got its start this past Friday and will continue through Monday, Sept. 2. It is part of the Governor’s Highway Safety Program, trying to catch motorists who decide to drive after consuming alcohol and removing them from the roads if they’ve had too much to drink.
The state legal limit is .08 percent.
In a prepared statement, the director of the GHS warned the time of year is ripe for reckless behavior.
“As students and young adults say good-bye to summer and head back to school, they often celebrate with alcohol,” said Don Nail. “We want to remind them that drinking and driving is a bad decision with life-threatening consequences. Instead, they should be smart and designate a sober driver, call a cab or take public transit to travel safely.”
Nearly 11,000 crashes in North Carolina were alcohol-related in 2012, with more than 55 percent involving drivers ages 18-34.
A public service announcement from the GHS has crosses several platforms, including YouTube, Facebook and Twitter.
According to Cris Mulder, the deputy secretary of communications at N.C. Department of Transportation, the social media connections were specifically targeted to reach a mass audience needing to hear the message.
The campaign is hopeful hashtags #DumbIdea and #NotFunny will be shared often.