Marketing boost sought for Vance County water project

Oct. 05, 2013 @ 05:51 PM

At the Vance County Board of Commissioners meeting Monday night, the commissioners will explore new ways to market the county’s water project and revisit previously used methods that were successful.

Commissioner Terry Garrison directed County Manager Jerry Ayscue to create a comprehensive marketing plan at the water district board meeting on Sept. 26.

Several commissioners expressed concern there were not enough information meetings leading up to phase 1A and the county paid the price in the amount of sign-ups it received.

In August, there were almost 900 sign-ups for phase 1A.

Between 2006 and 2009, the county held seven community meetings for phase 1A. There have been 11 meetings for phase 2A and 2B between 2006 and 2012.

The new marketing strategy calls for a greater number of community meetings in phases 2A and 2B early next year when construction on those phases begins.

It also proposes the use of reverse 911 calls in targeted areas.

The marketing campaign for phases 2A and 2B will involve former strategies, such as direct mailings with informational brochures.

Proposed outreach methods also include informational door hangers, targeting homes in each phase area prior to construction and after lines are installed.

Community outreach through local events are also suggested, as well as outreach through the church community and businesses.

The use of large banners placed in each phase and updated with the progress of construction was also proposed.

The commissioners’ meeting is open to the public and begins at 6 p.m. in the County Administration Building, 122 Young Street.

Contact the writer at smansur@hendersondispatch.com.