United Way rivals recognized at board meeting
During United Way of Vance County fund raising campaigns over the past two years, Maria Parham Medical Center and P&G Petcare have engaged in a competition of sorts, encouraging each other to increase donations generated and event participation throughout the area. In March, the organization’s board of directors recognized representatives of both companies for the results of those efforts.
Executive director of the United Way of Vance County, Nancy Gray, said that the hospital’s campaign efforts in 2011 raised $16,415.10. By adding a variety of activities to the standard fund raising event during the 2012 campaign, the money raised increased to $18,979.20. These additional events included a yard sale, a basketball gaming pitting doctors versus staff, a turkey shoot and a bake sale.
According to Ana Vaughan, chairman of P&G Petcare’s campaign, the company changed its strategy. Auctions and hot dog lunches were organized to coincide with standard fund rasing event. Employees also received incentives of P&G Products for pledging. Despite losing nine employees between 2011 and 2012, the company still managed to raise $30,694.22 last year, a drop-off of only $218.78 from the previous campaign.